Loan Officer Marketing: Content Strategies for Keeping in Touch
So you've just returned to your office from a successful meeting with a Realtor®. At the end of it they expressed optimism in your services, and told you some famous last words, "I'll be sure to send you my next deal..."
...a week goes by, no deal... ...two weeks go by, no deal... ...a month later, still no deal.
To make things even more painful...you're chatting with a title rep about business and they mention the agent's name. You probe deeper and uncover that the agent has done 3 transactions in the past 30 days. Before we jump to conclusions, it's possible they were the listing agent. Or they could have been the buyer's agent, but the buyer came to them pre-approved. We just don't know.
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